This Week I've Been Reading
Thu Jul 19, 2012 · 2 min

Just a selection of choice quotes from things I've been reading this week:

{% blockquote Alan Cooper Competing in forgotten markets %} Given the choice, I would prefer not to compete head-on with these people. If you know about the new platform opportunity, so does everyone else. If you think you can make a splash in a new marketplace, so does everyone else. Why would you want to risk entering that free-for-all when a calmer, quieter, already proven opportunity sits begging for fresh talent? {% endblockquote %}

{% blockquote David Edery The Magic of F2P %} For the first time in the history of mass media, we can entertain huge audiences without first bombarding them with advertisements for sugar water and corn flakes and without making them pirates. {% endblockquote %}

{% blockquote Keith Stuart Eight things all indie developers should do when they talk to the press %} Quality doesn’t just magically rise to the surface, and Apple can only recommend so many titles. {% endblockquote %}

{% blockquote Colin Anderson Gaming For The Post-Hardcore Generation %} Why not forget the labels and concentrate on making games? Focus on making something genuinely enjoyable. {% endblockquote %}

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